Marketing case Study Example | Topics and Well Written Essays - 500 words

Marketing - Case Study Example The market estimates were most informative to the company because it was a new market they were venturing in and the estimates were going to help them with making the final decision about potentiality of profits before making the big move. The research was really effective as it unveiled from the discharge permits of the two states information about the water and sewage released from the city and municipality. The information the company lacked earlier about the number of pumping stations for the waste water and their growth rate which was the most important information of all was obtained from the research and this sealed the deal about the market potential in the two states and that the company would make a profit with the move based on these statistics. The sample size used was too small and lacked utility managers and engineers from New York only those from Pennsylvania. It therefore paid much concentration to the individuals as opposed to the technocrats. In the research, there also lacked information about the competitors in the business or what their marketing tactics and strategies might be and this was really important information. There is still much which is unknown about the market in the US and especially whether expansion from these two cities of New York and Pennsylvania is possible or it will prove to be a lost cause. The lack of enough information about the competitors is a huge risk because this might lead to Dillon not making enough profit to break even. On the other hand, the US was a new market and many new markets are fairly high on potentiality. Based on the information from Pennsylvania, the computerized system was highly appreciated by the residents and even utility managers and engineers were positive about the new system and were eager to have it as it would save the city costs. Lack of growth of the business is one recipe for