From the perspective of your own discipline, critically assess the Essay - 3

From the perspective of your own discipline, critically assess the strengths and weaknesses of any TWO research methods discussed on this module - Essay Example Ethnography refers to a research method that involves the study of peoples and their cultural practices when collecting information. Ethnography requires a researcher to be actively involved in the field where the researchers involve in participants’ activities directly (Hammersley and Atikson 2007, p.14). For example, a journalist carrying out research on the kind of meal consumed by a particular community will have to join them when preparing food in order to collect rigid information. This is an effective method for obtaining primary information as journalist obtains data without exaggeration. Additionally, it enables account for the complexity of the group their relationship and providing context for their behavior (OReilly 2009, p.102). However, it encounters some challenges; firstly, respondents may behave differently during research period thus hiding reliable information. Additionally, the journalist is committed so much since they have to be actively involved in the f ield. Finally, it is a tedious method considering time taken to complete research. Ethnography is often referred to as â€Å"Think Descriptive† where gathered data is culminated, and then journalists’ think about it to bring about cultural meaning from the information obtained. It could also be advantageous for a journalist who is knowledgeable on ethnography since they are able to obtain information from nonverbal traits through body language thus ensuring no information is left hidden (Hansen 2010, p.215). Additionally, unique words are noted and their meanings are compared across cultures to note similarity and differences on the same. Ethnography enables journalists to reflect on their findings; thus, gaining more insight on the matter considering their personal observation on the field of study (Peterson and Domingo 2009, p.29). In addition, this method is useful to journalists in their reporting as it